North America is the most mature market for E-Learning in the world. In 2011, the U.S.A. spent more on Self-Paced E-Learning than anywhere else in the world. While the rate of growth in this market may seem low compared with other world regions (at a mere 4.4%), the revenues generated in this market are extremely high.
The entire education industry in the U.S. is growing extremely rapidly, and the predictions concerning market growth are encouragingly positive. However, the market is not without its challenges. For example, according to various sources, the K-12 and post-secondary sectors in the U.S. make high demands of suppliers. “2013 taught us that the outcome of any learning initiative, whether blended, classroom-based, or fully online must contribute to the Organization’s KPIs and decision processes.
As a result, designated learning technologies, such as Docebo, must become part of a larger spectrum of systems -- also referred to as an ecosystem -- and be able to integrate seamlessly with different IT legacy systems including ERPs, CRMs, HRIS, SIS, Video-conferencing tools and more. For the adopters, these integrations need to be simple and as much ‘plug-and-play’ as possible. “Docebo’s allowing the use of an open API framework or a prebuilt Web Apps marketplace is a response to this critical market need.
Meanwhile, in North America, companies like Amazon and Rackspace have become standards in the Cloud business, and are contributing to an enormous acceleration of Cloud-based services adoption. “Thanks to the greater technological maturity trend in 2013 in the learning technologies sector, a boost in the usage rate of videos among our customer base was also evident.
Ultimately, this is also consistent with the idea that learning processes need to leverage humanization, and reduce the amount of flat and impersonal PPT decks. “Currently, we’re seeing that a great number of North American Organizations are adopting learning technologies that aren’t limited to internal training purposes. Both channel and external clients’ training initiatives are, nowadays, a must-do. “In this respect, I feel that MOOCs were NOT a bubble but, rather, an academic anticipation of an unsatisfied business need.
The need is to be able to leverage internal knowledge, aggregate it professionally in courses and be able to market that to the appropriate segments of target audiences through an LMS with embedded E-commerce capabilities. Turning a cost-driven system like an LMS into a revenue generating system is the trend that I anticipate will have the most impact in 2014.” Alessio Artuffo, Chief Operating Officer, Docebo NA