Asia has the world’s highest regional growth rate for E-Learning, of 17.3%. Revenues from the sale of E-Learning reached $5.2 billion in 2011 and are expected to more than double to $11.5 billion by 2016. The vast majority of these revenues will be generated from the sales of packaged content. Throughout the whole of Asia, Government-funded projects related to literacy development in rural areas are a major driver to the introduction of E-Learning. Focusing specifically on the Indian Market, the E-Learning industry in India was valued at INR 18.41 trillion in 2010/2011. Increasing Internet penetration, low-cost existing coverage and rising demand are expected to help this market develop strongly in the near future.
The Ken Research Group report, ‘India’s E-Learning Market Outlook to FY2018 - Increasing Technology Adoption to Drive Future Growth’, estimates that the market should grow at a Compound Annual Growth Rate (CAGR) of 17.4% over the period FY2013 to FY2018. The key drivers for this market are: Increasing Government initiatives to promote E-Learning The growing adoption of technology The shortage of quality education, and Convenience and affordability factors With E-Learning being increasingly used to facilitate talent management in corporations, the demand for custom E-Learning content and technology is likely to increase.
This should increase the overall growth rate for India’s E-Learning market in the future. In addition to technology adoption, the Indian E-Learning content market is expected to grow at a CAGR of 18.4% from FY 2014 to FY 2018. The strong Government initiatives pushing student enrolments in higher education and distance learning will keep propelling market expansion at an ever-increasing rate.
The rapid adoption of mobile technology is going to play a major role in the way the entire digital experience is valued and consumed. The mobile ecosystem -- devices, carriers, app markets and so on --has become the fastest-growing industry ever recorded.
The increasing sales numbers suggest that the growth of smartphones in India allows people greater access to the Internet via mobile devices rather than computers. Unlike a desktop PC or even a laptop, this is an education portal that people can take with them wherever they go. Hence, learning on the go will be the next thing to watch out for and platforms like Docebo, which fully supports mobile access, will continue to perform well as market leaders. “The sources used for the construction of quantitative data of the market are Ambient Insight 2012 and ASTD.org” Amol Shinde, Docebo Solution Consultant, India.