Sam Adkins, chief research officer at Ambient Insight, has estimated that E-Learning revenues in Latin America will almost double to $2.29 billion in 2016 from $1.16 billion in 2011. That’s equivalent to an annual growth rate of 14.6%. In general, as in 2011, Latin America is largely a “consuming” region, importing the majority of its E-Learning content and technology from outside the region. This is likely to change over the forecasted period as domestic suppliers continue to gain market share. “Opportunities are arising for suppliers of E-Learning content, hardware, software and services. Governments are handing out laptops to students; private schools are asking their students to bring in their own computers, tablets or other devices, and corporations are rolling out E-Learning platforms for employees to improve their skills. “Brazil will grow fastest at 21.5%, trailed by Colombia at 18.6%, Bolivia at 17.8% and Chile, at 14.4%.
“While schools are the major buyers in Brazil, corporations dominate E-Learning in Argentina, consumers do so in Chile, and governments do so in Colombia, Mexico and Venezuela. “The forecast for the next three years is that big foreign suppliers will dominate the E-Learning business in Latin America.
This includes these foreign companies buying domestic suppliers in order to gain market share. In the larger markets (Argentina, Brazil, Mexico and Venezuela) the international suppliers will find themselves slugging it out in terms of price in order to sustain sales.
The alternative for the smaller suppliers will be to focus on smaller regions (such as Colombia, Chile or Bolivia) and offering tailored solutions that fit the specific customers’ needs. “A growth in Content-as-a-Service (CaaS) and School-as-a-Service (SaaS) solutions is also expected, following the latest trends in the United States.” Jordi Fernàndez, Business Director, Enzyme